Using truck driver surveys and feedback to improve driver retention

Driver Training Solutions
June 17 2025
Share
Apex Logo
Two drivers wearing hard hats look at a clipboard

Gathering feedback from drivers through truck driver surveys is essential for understanding their needs and improving retention. Regular feedback helps identify issues early and ensure drivers feel heard and valued.

Trucking companies must recognize the importance of comprehensive feedback systems in maintaining a satisfied and committed workforce. Feedback surveys can increase driver satisfaction, reduce costly turnover and enhance overall company performance, making them a vital strategy for long-term success in the trucking industry.

Why driver satisfaction and retention matter

Driver satisfaction and retention are critical in the trucking industry. High turnover rates are a significant challenge, with reports indicating the driver turnover rate was as high as 91% in 2019.

This high turnover disrupts operations and leads to substantial financial losses. Recruiting and training a new driver can cost between $6,000 and $12,000 - even more in some markets - which can quickly add up.

Investing in driver retention through regular truck driver satisfaction surveys helps identify and address issues before they lead to turnover. By understanding and responding to drivers’ needs, companies can reduce turnover rates, save on recruitment costs and maintain a more stable workforce.

Truck driver satisfaction surveys: implementing stay interviews

Stay interviews are a type of truck driver survey that uses a proactive approach to understanding and addressing the needs of your drivers. These one-on-one discussions focus on what keeps drivers satisfied in their roles and what might tempt them to leave. Conducting regular truck driver satisfaction surveys through stay interviews can provide valuable benefits, including:

  • Identifying potential issues before they lead to turnover
  • Fostering open communication and trust between drivers and management
  • Developing targeted strategies to improve job satisfaction and retention

Some examples of truck driver survey questions you could ask in a stay interview include:

  • What do you enjoy most about your job?
  • What challenges do you face regularly?
  • How can we improve your work experience?
  • Are there any resources or support you feel are lacking?

By taking actionable steps to address any issues identified through these interviews, companies can significantly enhance driver satisfaction.

For instance, if drivers feel they could use more training, investing in a quality driving simulator like the Driver Training Solutions TranSim™ allows you to provide comprehensive training and feedback on drivers’ performance in a safe, controlled environment. Taking the time to develop drivers’ skills is a surefire way to help them feel more confident and satisfied at work.

How often should you check in with your drivers?

Regular check-ins with drivers are important for maintaining open communication and promptly addressing potential problems. Ideally, companies should conduct truck driver surveys and informal check-ins at least quarterly. This regularity ensures that drivers feel heard and valued and can help you track the impact of any changes in company policy or driver support.

Using exit truck driver surveys

Exit surveys are crucial for understanding why drivers leave and what improvements can be made to enhance future retention. Conducting truck driver surveys during the exit process provides valuable insights into the reasons behind turnover and highlights areas for improvement.

Some examples of truck driver exit survey questions include:

  • What prompted your decision to leave the company?
  • Were there specific challenges or frustrations you faced?
  • How satisfied were you with your compensation and benefits?
  • What could the company have done to improve your experience
  • Would you consider returning to the company in the future?

By analyzing the feedback from exit truck driver surveys, companies can make informed changes to create a more supportive work environment, improve driver satisfaction and reduce turnover.

Partner with Driver Training Solutions to improve driver training, satisfaction, and retention

Implementing comprehensive feedback mechanisms like truck driver surveys is essential for improving driver retention. However, effective driver training also plays a critical role. Driver Training Solutions offers advanced driving simulators that provide realistic driving experiences in a safe, controlled environment.

Our simulators help drivers learn to handle a variety of situations without the risks or costs associated with on-road training. By using Driver Training Solutions simulators, companies can ensure their drivers are well-prepared, confident and satisfied with their training. 

Our state-of-the-art simulators and trucking industry expertise make us the top choice for companies looking to enhance their training programs. Contact Driver Training Solutions today to learn more about how our solutions can help you improve driver satisfaction and retention.

Contact us for more information

About the author

The Driver Training Solutions Team

Driver Training Solutions offers highly customizable products and services to support effective delivery of content and management of training effectiveness. Our services include professional grade driving simulators, driver training services, training programs, performance assessment engines and computer-based training.

More from Driver Training Solutions